Laubach Literacy New Brunswick

Book sale raises $20,000 for literacy group


(Moncton, New Brunswick – Oct. 22, 2014) – A provincial organization that helps adults improve their literacy skills is heaping praise on the community for making its weekend charity book sale ‘Bookstravaganza’ a huge success.


“We want to extend a big thanks to the 2,000 attendees, the 200 volunteers who worked tirelessly, as well as to our non-profit and corporate partners for their support of this event,” said Deanna Allen-Champagne, Executive Director of Laubach Literacy New Brunswick (LLNB). “We’re thrilled to announce that the sale raised $20,000, which will be used to promote our free adult tutoring program, offered across the province. Thank you, everyone!”


More than 20,000 books of all genres as well as other items such as CDs and puzzles were donated by the public, sorted by volunteers and sold for $1 to $3 on Saturday and Sunday during Bookstravaganza at Edith Cavell School in Moncton. RBC Royal Bank branches and Sobeys stores across the region accepted book donations on behalf of LLNB prior to the event.


Other corporate and non-profit partners included Premiere Van Lines, Razor Creative, KPMG, Jabez Expression Web Design, Cansel, Anglophone East School District, Edith Cavell School, D.R. Recycling, Cache Property Management, Swiss Chalet, and the United Way of Greater Moncton and Southeastern New Brunswick.


“In addition to raising funds to help our organization, Bookstravaganza allowed us to spread the word about LLNB and why literacy is an important issue,” said Allen-Champagne. “It also gave individuals and families the chance to buy books at excellent prices. All in all, it was a great weekend for literacy!”


LLNB will decide in the coming weeks if it will make the sale an annual event, she added.


Laubach Literacy New Brunswick is a registered charitable organization whose trained volunteers help New Brunswick adults improve their basic reading, writing and math skills through a free, confidential, one-to-one tutoring program.


Last year, about 300 New Brunswickers took part in the initiative. LLNB would like to see that number increase since studies continue to show that more than half of working-age residents have literacy skills below the level needed to cope with the demands of everyday life and work. Literacy is a key indicator of health and is also closely connected to income and employment.


For information about LLNB’s adult tutoring program, call 384-6371, 1-877-633-8899 or

Media Contact:

Deanna Allen-Champagne, Executive Director, Laubach Literacy New Brunswick

(506) 384-6371 (office); (506) 863-8559 (cell)